A new tactic that has been developed since 2000 is online advertising in the form of images and small videos at the top of websites. These forms of online advertising are widespread and can be used by anyone for their online activities.
Below we have summarized the main types of online advertising (we have also tried to describe the characteristics of each type);
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Email Marketing Advertising
Since the early days of online advertising, moving forward with display and hourly advertising. Email marketing has come into its own in the world of business analytics marketing as a cheaper, faster, and more effective form of advertising.
To get started with email marketing, you need to review its effectiveness and plan for a return on investment.
The Email Campaign Manager
- Constant Contact
- Email marketing
- Conversion tools
- Answered
- Active campaigns
This can be done with a quiz. To be successful in email marketing, you first need to build a list of email addresses. You can then send email campaigns that focus on specific promotions. In other words, a network marketing company.
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Search Engine Marketing (SEM)
The most important form of search engine marketing, on the context of online advertising or paid online advertising.
SEM deals with keywords and targets. You and companies like yours in search engines (Google, Bing, Yahoo …).
All SEM ads on Google, Bing, and other search engines are text or image-based ads. They appear at the top or side of the SERPs.
Paid ads can be paid per click (PPC) or per thousand (CPM).
Paid Per Click CPC
- You pay for a search term and the results appear at the top of the SERPs depending on the amount of the bid.
- This is the most profitable form of advertising because you only pay when an internet user clicks on your ad.
CPM. A flat rate is charged per 1000 impressions.
- A budget is used and a certain number of “impressions” on the SERPs is guaranteed.
- The campaign can only be evaluated or tracked after it has been completed.
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Social Media Advertising
In 2014, the total value of social media advertising in the US was $25 billion. Like display advertising, social media advertising can range from a small-automated video to a simple banner or image.
Twitter’s targeting options include, for example, age, geographic location, interests, and education. Advertising on social media is one of the most successful strategies (for marketing and business purposes) because you can target your audience precisely.
Advertising on social networks has the advantage that you can target your audience precisely; Facebook, for example, offers targeting options such as geographical area, interests, and education.
Types of advertising on social media include
- Organic – a new form of word-of-mouth advertising that builds loyalty and gets feedback from the target audience.
- Paid – use advertisements to reach your target audience.
The best platform for promotion and targeting
- LinkedIn: for promotional posts.
- Facebook: target specific people with online posts.
- Twitter: to promote ads (business analytics).
- Google+: send emails via private emails.
- Pinterest: start posting viral posts to attract others.
- Instagram: launch images or promote images by posting.
- Tumblr: promoted posts.
You can start a social media campaign yourself or work with an online marketing company to run the campaign.
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Native Advertising
When we talk about Native Advertising, we only mean online advertising and Native Advertising, i.e. sponsored ads. It appears in the newsfeed of your website, e.g. at the bottom of blog posts.
These online ads are integrated into the content of the creator’s website to display the ads at the top of the website.
They have also displayed platforms for creators to promote their websites. Native ads can be promoted and served through networks such as Adblade, Adsonar, Outbrain, and Taboola.
There are many forms of Native Advertising
- Search ads
- Sponsored feeds
- Selected widget
- Sponsored ads at the top of the page
Now it’s your turn to choose the best offer for business and budget.
